Privacy Policy

Effective date: October 18, 2026
Last updated: October 18, 2026

This Privacy Policy explains how MadApps Studios, LLC (“MadApps,” “we,” “us,” “our”) collects, uses, shares, and protects personal information when you use LivLuv. “LivLuv” (the “Service”) means:

the LivLuv mobile apps for iPhone, iPad, and Android;
our websites, including livluv.app and livluv.pro;
wedding websites, RSVP pages, payment pages, contract and proposal pages, and other public pages we host for couples and wedding professionals; and
the emails, text messages, and notifications we send.

If you have questions, email support@livluv.app.

1. The short version

We collect what you give us to plan a wedding or run a wedding business, plus basic technical and usage data.
We use it to run LivLuv, keep it secure, support you, and improve it.
We do not sell your personal information, and we do not share it for targeted (cross-context behavioral) advertising.
We use trusted service providers (hosting, payments, email, AI, analytics, crash reporting) who may only use your data to provide their services to us.
You can delete your account from inside the app at any time: Settings > Delete account. You can also ask us to access, correct, or export your data by emailing support@livluv.app.
Wedding guests do not need an account. Guests can see, change, or ask us to delete their RSVP details from their private RSVP link.

2. Who this policy covers

Account holders. Couples, their partners and helpers, wedding planners and coordinators, venues, and vendors who create a LivLuv account.

People who don't have an account. Wedding guests who use an RSVP page or wedding website, people who contribute to a cash or honeymoon fund, clients who sign a contract or pay an invoice through a link a professional sent them, people who submit an inquiry form, and wedding party members who receive an invite.

Information about you that someone else enters. Couples and professionals often enter details about other people (for example, a guest list or a client file). When they do, we process that information on their behalf and under their instructions so we can provide the Service to them. The couple or professional is responsible for having the right to share it with us. If you are on someone's guest list or client list and have questions, you can contact them directly or email us, and we will help.

3. Information we collect

3.1 Information you give us

Category	Examples
Account and sign-in	Name, email address, password (stored only as a secure hash by our authentication provider), and account role (couple, coordinator, vendor). If you choose Sign in with Apple or Google sign-in, we receive your name and email (or Apple's private relay email) and an identifier from that provider. We never receive your Apple or Google password.
Wedding planning data	Wedding date, location, and style; guest lists (names, households, email addresses, phone numbers, mailing addresses); RSVPs, meal choices, dietary notes and allergies, song requests, plus-ones and notes; seating charts and floor plans; tasks, checklists, timelines, and run-of-show; budgets, expenses, and payment tracking; vendor lists and contacts; registry and gift tracking; thank-you notes; wedding website content; boards and inspiration.
Messages and content	Messages and emails sent through LivLuv (including to guests, vendors, and team members), comments, notes, photos, receipts, scanned documents, imported spreadsheets and files, whiteboard and seating reference images, and anything else you upload.
Professional and business data (coordinators, venues, vendors)	Business name, logo, contact details, service area, portfolio, pricing, leads and inquiries, client records, proposals, contracts, questionnaires, invoices and installment plans, vendor bills, team members, and time tracking.
Payments and subscriptions	Subscription plan and status, purchase history, invoices, and payout status. Card and bank details are entered directly with our payment processors (Stripe, Apple, Google). We do not receive or store your full card number or bank account number. We receive limited details such as the last four digits, card brand, and payment status.
Signatures	When you sign a contract or change order, your typed name, drawn signature image, the date and time, and your IP address and device/browser details, kept as a record of the signature.
Ask Liv and voice	Your questions and conversations with Ask Liv, our AI assistant, and any files or images you share with it. If you use voice features, your voice audio and its transcript.
Feedback and support	Messages you send to support, and feedback you submit in the app, including notes, the screen you were on, device and app version, and (during beta testing) a screenshot you choose to attach.

3.2 Information from guests and other non-account users

RSVPs: your name, whether you are attending, party size, meal choice, dietary notes, song request, plus-one names, notes you leave, and (if the couple has it) your email and phone number.
Fund contributions: your name, email, optional message, and payment status. Your card details go directly to Stripe.
Contracts and invoices sent by a professional: your name, email, signature details (see above), and payment status.
Inquiry and lead forms: the details you submit, such as your name, contact information, wedding date, and message.

3.3 Information collected automatically

Device and technical data: IP address, device type and model, operating system, app version, browser type, language, time zone, and approximate location derived from your IP address (city or region level, never precise GPS).
Usage data: screens and pages viewed, features used, clicks and taps, and the time and length of visits.
Session replay: to find bugs and confusing screens, our analytics provider (PostHog) may record how you move through the app or website, such as taps, scrolls, and screen changes. Everything you type into text fields is masked and is not recorded. See Section 6 for your choices.
Crash and error data: when the app crashes or hits an error, our crash reporting provider (Sentry) receives technical details such as the error, device type, app version, and the steps leading up to it.
Push notification tokens: if you allow notifications, a device token so we can send them.
Email delivery data: whether emails we send for you (for example, invitations to your guests) were delivered, bounced, or marked as spam.
Cookies and local storage: used to keep you signed in, remember preferences, and measure usage. See Section 7.

3.4 Information from third parties

Apple and Google, when you sign in with them or buy a subscription through the App Store or Google Play (via RevenueCat).
Stripe, about payment and payout status.
QuickBooks (Intuit), if you connect it, such as account names and sync status.
Google Places, for venue and vendor business details (business name, address, rating, and similar public business information) when you search.
Public web pages, when you ask LivLuv to pull details from a link you paste (for example, a product or venue page).
Other users, as described in Section 2.

3.5 Device permissions

LivLuv asks before using these, and you can turn them off in your device settings at any time:

Camera and photos: to add photos, receipts, and documents.
Microphone and speech recognition: to let you speak your answers to Liv. Speech recognition may be processed by Apple or Google speech services on your device or their servers.
Notifications: to send reminders and updates.

We do not collect precise location, contacts, or health data from your device.

4. How we use information

We use personal information to:

Provide the Service: create and manage accounts, store and sync your planning data across devices, power RSVPs, wedding websites, seating, budgets, messaging, contracts, invoicing, and the vendor marketplace.
Communicate: send sign-in codes, account and security emails, guest invitations and messages you ask us to send, reminders, receipts, and support replies. We send marketing emails only where allowed, and every marketing email has an unsubscribe link.
Process payments: handle subscriptions, invoices, installment plans, fund contributions, vendor payouts, and refunds, and sync records to QuickBooks if you connect it.
Run AI features: answer your Ask Liv questions, draft thank-you notes, translate text, import and sort guest lists and documents, generate checklists, suggest vendors, and moderate public comments (see Section 5).
Keep LivLuv safe: prevent fraud, spam, and abuse; enforce our Terms; secure accounts.
Improve LivLuv: understand which features are used, fix bugs and crashes, and test new features.
Meet legal obligations: keep tax and financial records, respond to lawful requests, and protect our rights.

We do not use your wedding data, guest data, or client data to advertise to you or to anyone else.

5. AI features (Ask Liv and other smart tools)

LivLuv includes AI features. When you use one, the information needed to answer your request is sent to an AI provider for processing. This can include your question, relevant details from your wedding or business account (for example, your date, budget, vendors, or guest counts), and any file or image you share.

Providers we use: Anthropic (Claude) is our main AI provider. We may also use OpenAI (including for voice conversations, transcription, and comment moderation), Google Gemini models accessed through Lovable's AI gateway (for sorting imported spreadsheets, generating checklists, and similar tasks), and AI models we run on servers we control.
Web search: for some plans, Ask Liv can search the web to answer questions about current information. When it does, a search query based on your question is sent to the search provider used by Anthropic. Ask Liv is designed not to put your personal details into web searches, but please avoid including sensitive personal details in questions you want it to search for.
Improving our services and AI: we may use information from LivLuv, including de-identified or aggregated data, to improve our products and to develop and train our own AI features. We take steps to remove information that directly identifies you or your guests before using data this way. Our third-party AI providers process your requests to provide the feature you asked for.
Retention by providers: AI providers may keep requests for a limited time (typically up to 30 days) for abuse and safety monitoring, under their own commercial terms, and then delete them.
Accuracy: AI answers can be wrong. Please double-check anything important, especially costs, dates, contracts, and legal or health questions.

6. Analytics, session replay, and your choices

We use PostHog for product analytics and session replay, and Sentry for crash reporting. We use them only to understand and improve LivLuv, not for advertising.

We identify you to these tools by a random account ID, not by your name or email.
Session replay masks everything typed into text fields, all on-screen text, and images, so guest and client details are not recorded. Session replay is never turned on for guest pages such as RSVP pages and wedding websites.
Your choices: you can turn off analytics and session replay with the Analytics switch in Settings, and we honor Global Privacy Control (GPC) browser signals as a request to opt out (Section 10).

7. Cookies and similar technologies

We use a small number of cookies and similar technologies (like local storage on your device):

Essential: keep you signed in, remember your settings, and protect against fraud. These are required for the Service to work.
Analytics: PostHog cookies or identifiers that help us understand usage and fix problems. You can opt out as described in Section 6.
Affiliate links: some product or registry links are affiliate links. If you click one and leave LivLuv, the retailer or affiliate network may set its own cookie to record the referral, and we may earn a commission. That retailer's privacy policy applies on its site.

We do not use advertising cookies or allow ad networks to track you on LivLuv.

8. How we share information

We do not sell personal information, and we do not share it for cross-context behavioral advertising. We have not done so in the past 12 months.

We share information only in these ways:

8.1 With people you choose

Your wedding team: your partner and anyone you invite (planners, family, helpers) can see the wedding data you give them access to.
Couples and professionals: when a couple and a planner or vendor work together in LivLuv, each can see what the other shares in that workspace.
Guests and the public: content you publish on your wedding website or public pages is visible to anyone with the link. Guests can see their own RSVP details, never other guests' details.
Vendors you contact: when you send an inquiry, the vendor receives the details you include.

8.2 With service providers

These companies process data for us under contracts that limit how they may use it:

Provider	What they do for us
Supabase	Database, authentication, file storage, and server functions
Vercel	Website hosting and custom domains for wedding websites
Stripe	Card payments, invoices, fund contributions, and payouts to coordinators and vendors
Apple App Store and Google Play	In-app subscription purchases
RevenueCat	Managing app store subscriptions
Intuit QuickBooks	Accounting sync, only if you connect it
Resend	Sending and receiving email
Twilio	Text messages, only where a text invite or notification is sent
Expo, Apple Push Notification service, Firebase Cloud Messaging	Push notifications
Anthropic	AI features, including Ask Liv and web search
OpenAI	AI fallback, voice conversations, transcription, and comment moderation
Lovable (AI gateway, routing to Google Gemini and OpenAI models)	Spreadsheet import, checklists, and similar AI tasks
PostHog	Product analytics and session replay
Sentry	Crash and error reporting
Google Maps Platform (Places)	Venue and vendor search
Open-Meteo	Weather forecasts for your wedding location (receives only the location, not your identity)
Apple and Google	Sign-in, when you choose it, and speech recognition, when you use voice input

8.3 For legal reasons and safety

We may disclose information if we believe in good faith it is required by law, subpoena, or court order, or needed to protect the rights, property, or safety of LivLuv, our users, or others.

8.4 Business transfers

If MadApps is involved in a merger, acquisition, financing, or sale of assets, information may be transferred as part of that deal. We will require the new owner to honor this policy or notify you of changes.

8.5 De-identified and aggregated data

We may use or share information that has been de-identified or aggregated so it can no longer reasonably identify you (for example, “the average guest count in Florida”). We will not try to re-identify it.

The shared venue catalog in LivLuv contains only venue names, addresses, and room shapes and sizes. It does not include who added a venue or any personal information.

9. Wedding guests and RSVP pages

If a couple invites you, you can RSVP without creating an account.

What we save: what you tell us on the RSVP page (Section 3.2), plus any contact details the couple already has for you.
Who can see it: the couple who invited you, and planners and helpers they add. We do not show your details to other guests, and we do not sell guest information.
View or change it: after you RSVP you get a private link. Anyone with that link can change your answers, so keep it private.
Ask us to delete it: use “Delete my info” on your RSVP link. You will get a receipt showing the date we will act, and you can undo the request before then.
What happens next: 30 days after your request, we remove your contact details, dietary notes, song request, notes, and plus-one names. Your name, whether you are coming, and your meal choice stay on the couple's list so their headcount and seating still work. If the couple needs to keep your details for a legitimate reason, they can choose to, and we will tell them you asked.
Couple retention setting: couples can choose to have guest details removed automatically a set time after the wedding. Otherwise details stay until you ask us to remove them or the couple deletes them.
Can't use your link? Email support@livluv.app with the couple's names, the wedding date, and the name on your invitation.

10. Your privacy rights

Depending on where you live, you may have the right to:

Know and access the personal information we have about you, and get a copy in a portable format;
Correct inaccurate information;
Delete your personal information;
Opt out of the sale of personal information, sharing for targeted advertising, and certain profiling (we do not do these, but you can still ask);
Limit the use of sensitive personal information (we only use it to provide the Service, see Section 11); and
Not be discriminated against for using these rights. We will not deny service, charge a different price, or give a lower quality of service because you exercised a privacy right.

We extend these rights to all users in the United States, whether or not your state's law requires it.

How to make a request

Delete your account: in the app, go to Settings > Delete account. On the web, go to livluv.app/account/delete, or email us.
Everything else: email support@livluv.app with the subject “Privacy request” and tell us what you are asking for.
Global Privacy Control: if your browser sends a GPC signal, we treat it as a request to opt out of sale, sharing, and analytics for that browser.

Verification. To protect you, we will verify your request by confirming it comes from the email on your account, or by asking for information that matches our records. We will only use that information to verify you.

Authorized agents. You may use an authorized agent to make a request. We may ask for signed permission from you and may still ask you to verify your identity directly.

Timing. We will respond within 45 days. If we need more time (up to 45 more days), we will tell you why.

Appeals. If we deny your request, you can appeal by replying to our decision or emailing support@livluv.app with the subject “Privacy appeal.” We will respond within 45 days (60 days where state law allows). If you are not satisfied, you can contact your state Attorney General.

Requests about data someone else entered. If a couple or professional entered your information (for example, on a guest or client list), we may forward your request to them, because they control that information. We will tell you if we do.

11. Sensitive information

Some information in LivLuv may be considered sensitive under privacy laws:

Account login credentials (email and password);
Dietary notes, allergies, and accessibility needs, which can reveal health information or religious beliefs; and
Signature records and financial account details handled by our payment processors.

We use sensitive information only to provide the Service you asked for (for example, so a caterer gets the right meal count), to keep accounts secure, and as required by law. We do not use it to infer characteristics about you or for advertising.

Consumer health data. If you live in Washington, Nevada, or another state with a consumer health data law, please note: we collect allergy and dietary notes only to plan meals, share them only with the couple, their team, and the service providers listed above, never sell them, and you can delete them at any time.

12. California notice at collection and disclosures

This section gives California residents the details required by the California Consumer Privacy Act, as amended (CCPA). In the past 12 months we have collected these categories of personal information:

CCPA category	Examples	Disclosed for a business purpose to
Identifiers	Name, email, phone, postal address, account ID, IP address, device ID	Service providers in Section 8.2; people you choose
Customer records (Cal. Civ. Code 1798.80(e))	Name, signature, address, phone, limited payment details	Payment processors, hosting providers
Commercial information	Subscriptions, purchases, invoices, fund contributions	Payment processors, QuickBooks (if connected)
Internet or network activity	Usage data, session replay, crash logs	PostHog, Sentry, hosting providers
Approximate geolocation	City or region from IP address; wedding location you enter	Hosting providers, Open-Meteo (location only)
Audio and visual information	Photos, receipts, voice audio for voice features	Hosting providers, AI providers
Professional or employment information	Business details for coordinators and vendors	Hosting providers; couples you work with
Sensitive personal information	Login credentials, dietary and allergy notes, signature records	Hosting providers; people you choose

Sources: you, people who share data with you in LivLuv, your devices, and the third parties in Section 3.4.
Purposes: the purposes in Section 4.
Sale or sharing: none. We do not sell or share personal information, including that of consumers under 16.
Retention: see Section 13.

13. How long we keep information

We keep personal information only as long as needed for the purposes in this policy:

Data	How long
Account and planning data	While your account is active. Deleted within 30 days after you delete your account, except as noted below.
Shared wedding workspaces	If you delete your account but your partner or planner still uses the shared wedding, the shared wedding data stays available to them. Your personal account details are removed.
Guest RSVP details	As described in Section 9.
Invoices, payments, signed contracts, and tax records	Up to 7 years, or longer if the law requires, for tax, accounting, and legal purposes.
Analytics and session replay	Analytics events: as long as needed to understand usage and fix problems, then deleted or de-identified. Session recordings: up to 90 days.
Crash reports	Up to 90 days.
Support and feedback messages	Up to 3 years.
Backups	Deleted data may remain in encrypted backups for up to 7 days before it is overwritten.

14. Deleting your account

You can delete your account at any time:

In the app: Settings > Delete account, then confirm.
On the web: go to livluv.app/account/delete.
By email: support@livluv.app from the email on your account.

When you delete your account, we:

delete your sign-in and profile right away;
delete or de-identify your personal planning data, files, and photos within 30 days;
revoke any Sign in with Apple connection;
disconnect QuickBooks if you connected it; and
delete your analytics and crash-report identifiers.

Subscriptions: deleting your account does not cancel a subscription bought through the App Store or Google Play. Please cancel it in your Apple or Google account settings so you are not charged again.

We may keep limited information after deletion where we must for legal, tax, fraud-prevention, or dispute reasons (see Section 13).

15. Children

LivLuv is not directed to children. You must be at least 18 to create an account. We do not knowingly collect personal information directly from children under 13. If you believe a child under 13 has given us personal information, email support@livluv.app and we will delete it.

Couples sometimes add children to a guest list (for example, a child's name and meal choice). That information is entered by an adult and used only to plan the event, and it can be deleted at any time.

16. Security

We protect your information with measures such as encryption in transit (HTTPS), encryption at rest by our hosting provider, access controls that limit each user to the weddings and businesses they belong to, hashed passwords, and limited staff access. No system is perfectly secure, so we cannot guarantee absolute security. If a breach affects your personal information, we will notify you as required by law.

Please keep your password and private RSVP and contract links safe.

17. Where we process data

LivLuv is operated from the United States, and our service providers mainly process data in the United States. If you use LivLuv from outside the United States, your information will be transferred to and processed in the United States, where privacy laws may differ from those in your country.

18. Changes to this policy

We may update this policy. If we make material changes, we will tell you in the app or by email before they take effect, and update the “Last updated” date above.

19. Contact us

MadApps Studios, LLC
3910 India Cv, Gulf Breeze, FL 32563, USA
Email: support@livluv.app

For privacy requests, use the subject line “Privacy request.”

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